Unlocking New Engagement Strategies with Direct Messages for ELXC Users
Keeping your audience engaged and coming back for more is crucial to the longevity of your site. The Direct Messages (DM) feature built right into the admin panel (for Elevated X Complete users) offers many ways for you to connect with site viewers, whether they are free accounts, VOD customers, or paying subscribers.
By implementing the strategies below, you can use the Direct Messages feature to create a more engaging, personalized, and rewarding experience for all types of customers. You can start using these tips today to see a boost in viewer engagement and loyalty.
Convenience and Ease of Use
The DM feature is not only a perfect gateway to engaging with your viewers and customers, but it's also convenient and easy to use! You can easily upload pictures and videos from your phone, tablet, or computer. Additionally, you can use your device to take pictures and record audio and video right from the DM you have open, making spontaneous and on-the-go messaging even more convenient for you.
Engage Free Viewers
Sneak Peeks and Teasers: Use the Send Group DMs blast to send exclusive sneak peeks or teasers of upcoming content to all free accounts. This can entice free viewers to subscribe or purchase individual videos to see more.
Limited-Time Offers: Offer time-sensitive discounts or deals to free viewers, encouraging them to take action quickly. Check out the blog “Boost Your Site Revenue With Elevated X Sales & Coupon Feature” to discover several ways you can utilize sales and coupons to attract and retain your viewers and fans.
Exclusive Content: Create clips or photos that can only be accessed via direct messages. This can help drive engagement and participation within your direct messages.
• Use the built-in DM feature to send personalized messages to your free viewers. Invite them to watch clips, participate in special events, or watch you live.
• Offering a small discount on their first paid video or membership can be a great incentive.
Re-engage VOD Customers Using DMs
Personalized Recommendations: Send tailored recommendations based on their purchase history, making them feel valued and understood.
Thank You Messages: Show your appreciation for your customer's purchase with personalized thank-you messages, possibly including a discount on their next purchase.
• Access purchase history information within your Admin Panel under Store/Store and On Demand/Transaction for the user. This report can be filtered using the advanced options and date range.
• Use the DM feature to notify paid video customers of any upcoming sales. Offering early access to new content can create a more VIP experience and increase customer loyalty.
Reward and Retain Monthly Subscribers Using DMs
Exclusive Updates: Keep your paying subscribers informed about upcoming new releases, events, and special content available exclusively to them.
Exclusive Content: Regularly send your monthly subscribers exclusive content that is not available to non-subscribers, enhancing the value of their subscription.
Free or Special DM Rates: Offer special rates exclusively for your monthly subscribers. Give them access to you 1 on 1 via Direct Messages as a monthly subscriber.
Loyalty Rewards: Implement a loyalty program where monthly subscribers receive special discounts, free content, or other perks based on their subscription duration.
• You don't need to select each subscriber individually. Send out a DM Blast and select “all subscribers.”
• If sending exclusive content to all users but you only want subscribers to see it, set a price or select that it can only be viewed by subscribers. This will entice free users to subscribe.
• Within your admin panel, select if DMs are free for subscribers or if you’d like them to pay a special rate.
• Use the DM feature to maintain a personal connection with your paying subscribers by sending birthday messages, anniversary notes, or personalized content recommendations.
General Strategies for All Viewer Types
Feedback and Surveys: Use DMs to gather feedback from your audience about what they like, what they want more of, and how you can improve. This not only makes them feel heard but also provides valuable insights for your content strategy.
Polls and Votes: Engage your audience with interactive polls and votes on what content they would like to see next. This can increase their involvement and anticipation for future releases.
• Easily create and collect information from your audience using programs like JotForm or TypeForm. These platforms offer free accounts that allow you to test out their features while actively using them.
• Using DM's doesn't have to be a daily thing; take some time each week to write and upload content that you can schedule to send to your viewers and customers later in the week. You know, while you're working on other aspects of your business!
Check out our ELXC Knowledge Base tutorials for more detailed instructions on setting up and begin using all of the built in features within your admin panel.