How To Maximize Revenue with Tiered Purchase Options

If you're already using Elevated X software to manage your website as an ELXComplete or ELXConcierge client, you know how important it is to offer flexible purchase options. Whether you're selling VOD content and/or offering memberships, your website software’s tiered pricing features allow you to create customized access levels, making it easy to cater to different customer preferences while maximizing your revenue.

In a previous blog post, we covered how to leverage direct messages to send exclusive offers and re-engage viewers. Now, let's dive into how tiered pricing can help you sell more content, simplify customer access, and streamline the entire buying process for your viewers and customers.

What Are Tier Features & Why Do They Matter?

Tiers give you the power to create different levels of pricing and access for both VOD and memberships. Instead of offering a one-size-fits-all subscription or single-price purchase, tiered pricing lets you sell access at multiple levels, allowing users to choose an option that fits their needs and budget.

For example, you could:

• Offer basic, standard, and premium membership tiers with increasing access levels.
• Create different VOD rental and download tiers so users can either rent content for a limited time or allow the customer to download it. 
• Set discounted tiers for loyal subscribers to encourage long-term commitment.
• Create a premium tier that allows rental, download, and photos for premium content. 

Examples of How to Set Up Tiered VOD Pricing for Maximum Sales

When selling VOD content, different customers have different buying behaviors. Some prefer one-time rentals, while others want full download capabilities. Here's how to use tiered pricing to give customers the best of both worlds:

1. Rental vs. Download Tiers

• Set up a lower-tier rental price (e.g., 48-hour access at $4.99).
• Offer a higher-tier purchase option (download at $14.99).

2. Exclusive Content Tiers

• Add premium-priced tiers for exclusive content, new releases, or special director’s cut content.
• Allow early access tiers where users pay more to see new content before others.

3. Streaming Only Tiers

• Offer different pricing for streaming-only VOD or streaming memberships, and charge a premium for each download, or a higher membership price for downloadable content. 

4. Loyalty & Discount Tiers

• Provide VIP tiers for subscribers who have spent a certain amount.
• Create discounted bulk-purchase tiers where users get more videos for less.

Examples of How to Use Membership Tiers to Drive More Subscriptions

With tiered memberships, you can cater to different audiences by offering customized access and perks based on their chosen level.

1. Basic vs. Premium Access

• Basic Membership ($9.99/month): Limited streaming access to select content.
• Premium Membership ($19.99/month): Full access to all content, plus download capabilities and exclusive perks.

2. Time-Based Tiers

• Monthly Subscription: Low-commitment, rolling access.
• Multiple Month Subscription (minimum discount): Encourages a limited-term retention with a discounted rate. 
• Annual Subscription (significantly discounted): Encourages long-term retention with a better deal.

3. Exclusive Add-Ons for Higher Tiers

• Allow top-tier members to access behind-the-scenes content, bonus footage, or private streams.
• Offer discounts on VOD purchases for premium members.

Making It Easy for Customers to Upgrade

One of the biggest advantages of tiered pricing is the ability to upsell customers to a higher-tier membership or VOD purchase. 

With Elevated X software, you can:

✅ Allow users to upgrade at any time with a prorated price.

✅ Provide automated renewal options so users stay subscribed.

✅ Offer limited-time promotions on higher-tier plans via direct messaging.

By strategically implementing tiered pricing for VOD and memberships, you give your audience the flexibility they want while ensuring consistent revenue growth for your business. Whether you want to boost rentals, increase memberships, or encourage long-term loyalty, tier features help you sell smarter, without making the process complicated.

Need help setting up your VOD or membership tiers? 

Log into your Elevated X admin panel and submit a help desk ticket. Our team is here to help you when you need it.